...the online experience of the individuals as they would be able to get the information they require.

"Our vision is to be at the center of people's online lives"to be at the place where their world meets the larger world," said Elisa Steele. "Today the Web and your world are inseparable," said Yahoo! Chief Executive Officer Carol Bartz. "Hundreds of millions of people use Yahoo! to get the information they need, connect with friends and family, and be entertained. We are about creating online experiences people find meaningful, relevant, and fun."

This new branding campaign comprises of following changes:

• The homepage will now enable the users to access to third-party content such as social media sites.
• Yahoo! Search has been updated.
• Video calling has been added to Yahoo! Messenger.
• New mobile appshas been deployed.

As per the reports, this campaign will first take place in the US and later on it will be introduced in other countries.

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