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Google Ahead In Brazil And India - ComScore
By: Bill Hartzer 2009-09-16 comScore, Inc. (NASDAQ: SCOR) has recently released a study that focused on Googles dominance in two emerging Internet markets: Brazil and India. comScore reports that Googles web sites ranked as the most visited Internet property worldwide with 854 million unique visitors age 15 and older in July, an increase of 18-percent during the past year. They say that about seventy five percent of all Internet users globally visited one of Googles web sites at least once last year. Overall, worldwide, just over 9 percent of time spent online is on a Google-owned website. Even though Google seems to dominate the search market, Internet users tend to use Google in more in some markets than in other markets. In comparison, Internet users in Brazil and in India seem to be more obsessed with Google than in other markets. In July, 2009, 29.8 percent of the total time spent online in Brazil was on a Google-owned website. In India, Internet users tend to spend about 28.9 percent of their total online time at a Google-owned web site. In comparison, the only other location where Internet users are even close to those numbers is in Ireland: Irish Internet users spend about 16 percent of their online time on a Google-owned web site. Here are the actual numbers from comScore: ![]() According to comScore, The Google brand has extended to success across most of the categories in which it plays in Brazil and India. In some categories, Google is the only player of consequence, commanding considerably high market shares. For example, in Brazil, Google Sites accounts for 89.5 percent of all searches conducted, while Google Orkut has a dominant position in social networking (96.0 percent of time spent), as does Google Maps in the maps category (70.9 percent of time spent) and Google-owned YouTube in the multimedia category (91.6 percent). In India, Google Sites accounted for 88.4 percent of all searches conducted, and had commanding share of time spent in social networking with Orkut (68.2 percent), maps with Google Maps (63.9 percent), multimedia with YouTube (82.8 percent). It also commanded slightly less than half of all time spent in the blogs category with Blogger (47.6 percent) and email with Gmail (46.8 percent). ![]() Tag: Google, Comscore, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! -
About the Author: Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine marketing, social media marketing, and web design firm based in the Dallas, Texas area. Hartzer recently joined Vizion Interactive, where his vast experience in the both search engine marketing and social media marketing bolster's Vizion Interactive's already robust search engine marketing and social media marketing offerings. |
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