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"Google" In Your Domain Name - Bad News
By: Andy Beal 2009-09-11 That great idea you had that involved launching a new SEO company using PwnGoogleRankings.com? Yeah, you probably should have saved the... ...$10 you spent on domain registration fees, because you have approximately zero chance that ICANN will let you keep it. Just ask Absolutee Inc which registered googlewebmarketing.com hoping to convince us all that it was the go-to place for, well, Google web marketing. Unfortunately for them, they didnt think that Google might have something to say about it. Google disputed the domain ownership and ICANNs arbitration forum agreed that the domain name was registered to take advantage of Googles reputation and knowingly infringe its trademark.
Now, its not concrete that simply owning a domain name that includes Google in it, will result in you having to hand over the keys to the search giant. Absolutee Inc failed because its web site a) might have confused the general public that it was owned by Google and b) failed to demonstrate that it was operating under than name GoogleWebMarketing as a legitimate business. Personally, I think they deserved to lose the domain name just for having a really bad web site! Tag: Google, Domain, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! -
About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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