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Patented Google Search
By: Andy Beal 2009-09-03 One of the secrets to Googles massive success is not the immense size of its search index, but the sparse design of its homepage. A design... ...that is now officially patented! From now on, if you launch a search engine, it had better not use a homepage design that contains the bolded elements below:
It might have taken Google 5 years to get the U.S. Patent and Trademark Office to issue the patent, but issued it is. Of course, even Google doesnt sit on a winning homepage design. In the five years its taken the USPTO to grant the trademark, the search giant has tweaked the design some.
Now all we need is some brave soul to test how far Google will go to enforce the trademark. Its going to be hard for Google to enforce a patented search interface, when even its current homepage looks different. Any legal eagles wish to way in on this? CommentsTag: Google, Patent, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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