...techniques recommended by the Bing's top image developer. Here are some:

Alternative Image Text (alt text) Matters

If you want better optimization, properly describe the photos with alternative text tags and make sure that the text within images is also optimized.

Appropriate Naming of Image Files

If the file name describes the image properly, it will have improve relevancy.

Watch Frame Breaking

If the site attempts to break frames, the search engine will find it difficult to display the image correctly in the search. Test your site against the search engines.

Schwartz also talked about the importance of image search at the Image Search Session held at SES San Jose a few weeks ago. He also shared the image search data from comScore for June 2009.

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