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Bing And Yahoo, Struggling?

By: Jordan McCollum
2009-08-26

Microsoft rebranded and relaunched its search decision engine yet again in June with Bing. Since then, their marking onslaught has paid...

...off a bit, with ever-increasing paid clicks and traffic.

But that news may be a little one-sided. TechCrunch reports on comScores global search numbers"and its not all roses for Bing. Their global numbers are actually slightly down since their launch in June.

comscoreglobal
(Christa Quarles at Thomas Weisel Partners, via TechCrunch)

Microsofts numbers are holding pretty steady, though"hovering around 3%. June, the month they launched Bing, actually showed 7% growth over May"but a 3% drop in July.

The really alarming trend, however, is in Yahoos global numbers. In the five months shown on this chart, their market share falls steadily, showing a 10% drop. (Google, meanwhile, sees 6% growth, or an increase of over 4 percentage points.)

The international numbers (non US, I guess?) show similar trends: Microsoft was up slightly until July, but its numbers are hovering around the same level. Since February, they show 10% net growth. Yahoo shows a steady fall until July (where theyre up by 0.2 percentage points), with 5.6% net negative growth. Google continues to grow, here by almost 5 percentage points, or 7% growth.

What do you think"is this news worse for Microsoft or Yahoo? Will their deal be enough to forestall Googles global domination?

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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