iEntry 10th Anniversary RSS Contact


Yahoo With New SERPs

By: Jordan McCollum
2009-08-04

Just two weeks ago, Yahoo unveiled a new homepage. The biggest changes seemed to be personalized data and a bit more streamlined...

...interface, with links to other Yahoo services you choose (instead of all Yahoo services). Now, Yahoo is testing a new layout for its search results pages, too.

yahoo serp test

Like the new homepage, the Yahoo logo returns to its classic purple on the new SERP (a little over a month from when I noted that virtually everywhere the logo was red. Coincidence? I think not!). As Search Engine Land notes, the new SERP is also slightly Bingafied"with Related Concepts in the left-hand column, as well as Search Pad which was on the right-hand side of the SERP.

After the new search deal between Yahoo and Microsoft (geez, I take a week off and everyone goes and loses their minds?), it appears that Yahoo will be operating off Microsofts back end index, leaving Yahoo free to innovate and experiment with its interface without having to maintain that pesky crawling hobby. (Sounds to me like theyre essentially giving up on the search business and abdicating the #2 spot to Microsoft with Yahoo.com as the welcome mat, but hey, potayto, potahto.)

What do you think? Is this innovation on Yahoos part? Is it better than the current layout, or not different enough to make a difference?

Comments

Tag: , ,


Add to Del.icio.us | Digg | Reddit | Furl

Have a bookmark! -



About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


Visit the SearchNewz Directory
Do you have a search site?
Submit it free to the internet's best search industry directory. » Click Here
Search Engines
Google, Yahoo, MSN...

Search Marketing
Marketing, Budget, Planning...

Pay Per Click
Bid, Price, Quality...
SEO Companies
Optimization, Manage, Company...

SEO Tools
Track, Search, Create...

Analytics
Statistics, Counter...
» Submit your site for FREE «

Latest News

Get Your Site Submitted for Free in the World's Largest B2B Directory!

Email Address:
* URL:
*
*Indicates Mandatory Field

Terms & Conditions



Titan Quest Forum Nintendo Wii Graphics Forum
Halo 3 Forum Mac Software

Privacy Policy Legal Sitemap Contact Us RSS Feeds Newsletter Archive SearchNewz.com Privacy Policy Legal Sitemap Contact Us RSS Feeds Newsletter Signup Subscribe to our feeds!