The interface was in the testing process since November, 2008 and is available to almost all advertisers across the globe. Based on the feedback from advertisers, Google has made changes to the new AdWords interface during the process of testing in oder to make account management faster, clearer and more intuitive. In this attempt, many new features have been added to the interface. Some of the enhanced and new features of the new AdWords interface include:

• Performance graphs: Performance graphs are instrumental in recognizing trends in an advertiser account performance through custom graphs on every page quickly
• Roll-up tabs:These tabs identify top priorities by viewing and editing all keywords, placements or ads in an account on a single tab
• In-line editing: In-line editing helps advertisers make faster adjustments with single-click editing. Advertisers are not required to load a separate page
• Networks tab: This feature enables advertisers improve performance on the content network by looking at site-level statistics and making changes directly from their reports
• Filters: Filters allow advertisers to view only the keywords, ads or other parts of their account that meet or miss the performance thresholds they specify
• Spreadsheet editing: This ensures efficient bulk edits to keyword lists by using spreadsheets directly in an advertiser's account
• Location extensions: It helps make ads locally relevant, incorporating business addresses with ads
• Custom alerts: Custom alerts help advertisers keep up with real-time changes in key metrics to stay on top of trends in their performance and take corrective action accordingly

Google hopes that the new AdWords interface, loaded with new features will provide advertisers with clearer insight into ad campaigns, as well as simpler ways to take action. To learn more about the new AdWords interface, just visit Google AdWords or click here.

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