![]() |
|
Google Local AdWords Extensions
By: Rene LeMerle 2009-07-27 Google can see the huge revenue potential in the local advertising market, as it continues to enhance the AdWords to make it more attractive for businesses. This week, theyve unveiled their latest Local enhancement " Local Extensions.
It has on numerous occasions annoyed me to find advertisers pretending to be local on explicitly local searches. The local extension should make it easier to identify the real local businesses on such searches " levelling the advertising playing field. From a searchers point of view, the Location Extensions should improve trust in ads, and accordingly increase click through rates (CTRs). Hopefully this will also help local advertisers get better quality scores and more affordable click prices. Googles Local Extensions are the latest in an ongoing effort to improve Googles value to local businesses. Here are some of the other Local improvements that Google have released over recent months: New Features for Local Business Ads New Local Business Ads Interaction Report Local Flavor For Google Suggest The Local Business Center Dashboard Opens Its Doors CommentsTag: Google, AdWords, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! -
About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
|
||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
$line) {
echo $line ;
}
?>
All Rights Reserved. Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |