This week, theyve unveiled their latest Local enhancement " Local Extensions.

Location extensions allow you to extend your AdWords campaigns by dynamically attaching your business address to your ads.

If youre a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account. If youre not the primary business owner of the locations youre advertising, you can manually enter addresses directly into AdWords.

It has on numerous occasions annoyed me to find advertisers pretending to be local on explicitly local searches. The local extension should make it easier to identify the real local businesses on such searches " levelling the advertising playing field.

From a searchers point of view, the Location Extensions should improve trust in ads, and accordingly increase click through rates (CTRs). Hopefully this will also help local advertisers get better quality scores and more affordable click prices.

Googles Local Extensions are the latest in an ongoing effort to improve Googles value to local businesses. Here are some of the other Local improvements that Google have released over recent months:

Google Becomes More Local

New Features for Local Business Ads

New Local Business Ads Interaction Report

Local Flavor For Google Suggest

The Local Business Center Dashboard Opens Its Doors

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