...engine has seen some traffic increases over Microsofts last month.

But before we strike up the band, comScore notes that the traffic increases arent much. In May, Microsoft garnered 8% of total Internet searches. In June, Bing got 8.4%, an increase of 0.4 percentage points. While that represents 5% growth, its probably not the kind of growth Microsoft was hoping for.

Of course, its early on in the game"with Microsoft still hitting hard on the advertising front, they still stand to grow their share.

And I know what youre asking: if Bing is gaining, whos losing? Well, it aint Google"they held steady at 65% share. Yahoo, on the other hand, dropped 0.5 percentage points from 20.1% in May to 19.6% in June. That constitutes a 2.5% decrease"and a greater decrease than Bings increase. So someone else out there is benefiting at least a little.

What do you think? Will Bings early blips launch it into long-term success, or is this just a flash in the pan? Can Yahoo reverse its fortunes, or is this part of a long decline?

Del.icio.us

Digg

Reddit

Furl