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Google Sucking Life Out Of The Newspaper Industry

By: Andy Beal
2009-06-26

Dow Jones' Les Hinton has been bitten by a vampire. He claims that Google is the digital vampire that is sucking the blood out of the newspaper industry.

I totally agree!

Hinton must have been bitten by a vampire. How else do you explain such nonsense coming from the man responsible for one of the largest publishing companies"and owners of The Wall Street Journal.

He continues his deluded rhetoric:

-Google- didnt actually begin life in a cave as a digital vampire per se. The charitable view of Google is that the news business itself fed Googles taste for this kind of blood.

By offering its content free on the Web, the newspaper industry gave Googles fangs a great place to bite, he continued. We will never know what might have happened had newspapers taken a different approach.

I tell you what would have happened. Without Google sending millions of daily visitors to newspaper web sites"for FREE"the newspaper industry would have being snuggling up to the Dodo a long time ago. It drives me batty (pun intended) when I read about newspaper execs blaming their demise on Google. They seem to believe that the newspaper industry would still be thriving, if it werent for the search engine making it easy to serve up their content.

Lets think about that, shall we? As a publisher, youre placing your content on your web site, right? If you didnt want your online content to cannibalize your printed daily offering, why post it to the web? Oh, I see. You have to, because thats where people prefer to get their news these days. OK, you want people to find your news story and not your rivals right? How are you going to do that? Hmm, seems like theres one channel that hundreds of millions of people use to find new content each day? Do you remember the name of that place? Ah, yes, Google!

OK, you get my point, so Ill stop the sarcasm and get back to the facts.

People want to read news online. They dont want to pay for it. They use Google. Google sends you the bulk of your daily web site visitors. Either figure out how to monitize those visitors"like the rest of the world"or block Google via your robots.txt file and shut up!

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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