OK, so maybe not your web site, but enough web sites are still relying on old technology and practices, that Google wants to put an end to it. Accordingly, Google has launched a new resource with best practices for speeding up your web site.

Some of the recommendations might need your web developer, but most of the advice should be easy enough to implement. If youre not convinced, Google has developed a brainwashing educational video to help explain the benefits of us all speeding up our sites.

OK, now its time for the cynic in me to be unleashed. Is Google seeing that its indexing technology is unable to scale? Why is Google concerned about the need for speed? Sure, web sites have gotten bloated, but arent broadband speeds getting faster? Surely on the user-side, we have enough speed in our download pipe to handle even the bulkiest of web sites? If thats the case, does this mean that the real issue is Googles ability to scale its spidering to match?

What happens if we dont comply with Googles plea? Will it grind to a halt by the year 2020?

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