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Did Ask Lose The Search Race?

By: Andy Beal
2009-06-17

I hate to say this, but does anyone still care about Ask.com? I say this as someone that once loved Ask.com, but"having watched it change...

...ownership and leadership"now feels like its best days are behind it.

Of course, Im just one person and enough people still use Ask.com that the search engine has unveiled a database of 300 million Q&A pairs for searchers in the US and UK.

The result is a Q&A database that is fine-tuned to give consumers the best answer, the first time, every time through streamlined, localized, concise results to their questions. For example, the question "How do I train a puppy?" yields in-depth answers with step-by-step instructions from a series of diverse and authoritative sources across the web " giving Ask.com searchers a selection of options and resources they can use to take action. Ask.coms unique Q&A results also are injected and blended into standard web search results pages.

Of course, Ask.com used to be the place where you went, when you wanted a precise answer. Then it tried too hard to be like Google, and now, its back to being a Q&A site just as every other search engine is focused on bringing you defined answers in your search results.

What do you think about Ask.com? Do you think about Ask.com?

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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