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Lycos Search Is Back?
By: Jordan McCollum 2009-06-11 Dont you just hate it when someone doesnt know theyre dead? Lycos Europe insists that its feeling much better after spending the last two years... ... in come back attempts, the clearance rack and, finally, utter oblivion. Yes, they think theyll go for a walk now! At least thats what TechCrunch reports from Lycos execs. In addition to regaining the European rights to trademarks on Lycos and Hotbot (holy 1996, Batman!), Lycos is making a for European domination to rival a nineteenth-century tyrant. Only, you know, a lot less popular than Napoleon. Lycos CEO Jungwook Lim says, Lycos continues to have a loyal user base and we expect this consolidation to help revitalize and strengthen our search businesses within Europe. And Edward Noel, General Manager of Search and Business Development for Lycos, is in on the act, too:
Sounds all too familiar, doesnt it? Oh, I get it"theyre on an alternate timeline, arent they? The one where Yahoo bought Google way back when and Lycos still has market share in Europe. Or anyone else. What do you think? Does Lycos have a loyal user base or is this a case of wishful if I say it, maybe itll come true? CommentsTag: Google, Lycos, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! -
About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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