...of being the "next Google killer" it appears that todays crop of start-ups are keen to distance themselves from the search engine giant"and any "search engine" tag"WolframAlpha and Bing are just two recent examples.

Now the LA Times reports that Flickr co-founder Caterina Fakes new start-up Hunch.com, will take the exact same "unsearch" route"and piggyback off the millions being spent by Microsoft!

"Were nothing like a search engine," Fake said in an interview from New York. "Were more related to the answers sites."

"Bing is kind of doing us a big favor by popularizing the idea that people go online to make decisions. But I dont think were competitive with them."

Hunch launches Monday and will require users to complete a personality test so it can then provide results that it has a "hunch" will be relevant to you.

So the next time you need a answer, youll have to decide if you want to search, compute, go on a hunch, or get a decision!

Del.icio.us

Digg

Reddit

Furl