All you have to do is claim your listing in the LBC and go through a quick verification process to get access to the following kinds of data:

• Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
• Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business' website or requested driving directions to the business.
• Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for "tea" or "coffee"?
• Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.
  
  

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