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Google Suggests You Click On More Ads 
By: Andy Beal 2009-05-21 Google has announced a number of changes to its Google Suggest technology. The search engine starts its post with the most user beneficial additions, but lets start ours with... ... whats really behind these changes, shall we? 
Yep, thats a sponsored result youre seeing at the bottom of Google Suggest. Now, you might think Im about to go on a rant, but Im not. I think its actually a pretty smart move by Google. After all, theres only so much "screen estate" that the company can monetize and here it is, squeezing an itty bitty ad into a small box. There are three other additions to Google Suggest. Two are useful, one Im not so sure about. First the useful ones. If youre signed into a Google account youll see personalized suggestions on the list"based on your previous searches. Googles also added navigational suggestions"so if you start typing the name of a company or brand, youll more likely see the actual URL appear in your suggested items. OK, so the one Im not so sure about is the new "suggestions on the search page" feature. Basically, if you search for "iPhone" and then go back to the search box on the results page, Google will tailor its suggestions to your iPhone search. This is handy if you are actually refining your search, but I wonder if Google is going a step to far by assuming that will always be the case. Googles also removing the page count from the suggestions"something that never made sense anyway"and says it will be rolling the new features out "gradually." What looks good to you; what doesnt? Comments Tag: Google Ads Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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