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Microformats Hit Mainstream! 
By: Chris "Silver" Smith 2009-05-20 Over on SEMClubhouse Ive written up a post on Why Use Microformats? which is a mild criticism of Michael Grays recent post on HCards, Microformats and Address Data... ...does it Matter for SEO. Essentially, Michael suggests people should prioritize implementation of hCard into local info webpages as a lower-priority, back-burner project. I not only believe that Yahoos SearchMonkey developer platform and Googles new Rich Snippets display are proving that the search engines consider the Microformats protocol to be important, but anything presented as a back-burner or rainy-day project for many major corporations pretty much relegates that work to never be done at all. With the advent of Rich Snippets in SERPs, I think I can safely declare that Microformats have now hit mainstream! Google is now presenting listings of pages with hReview microformat with slightly more attention-getting bling: This will undoubtedly result in slightly higher clickthrough rates for those listings. Any day, Google could add in special display treatments for pages that sport hCard or hCalendar microformatting, so companies that havent implemented these simple, semantic mark-up protocols will have missed the bus! Be sure to check out Alan Rimm-Kaufmans blog post on how Google Rich Snippets may soon give advantage to pages coded with hProduct microformat " internet retailers should pay attention. (As a side note, I previously helped some lucky internet retailer 500 sites optimize their store locators by adding hCard Microformats through GravityStream, back when I still worked for Netconcepts " so, at least a few IR 500 sites have enjoyed Microformatting before!) Comments Tag: Microformats Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Chris formerly headed up the Advanced Technology Department for Verizon Superpages.com (later spun off under Idearc Media), where he worked for ten years, specializing in patent-pending work in mapping, local search, analytics, and SEO. As the natural search optimization expert for Idearc, he founded and chaired the company's SEO Council. Chris is currently a Lead Search Strategist for Netconcepts, a search optimization firm. Chris is a regular columnist for Search Engine Land, covering the 'local search' beat. He also blogs for Natural Search Blog, and speaks at industry conferences such as Search Engine Strategies. |
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