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New Microsoft AdCenter Features To Make You Drool 
By: Andy Beal 2009-05-19 Raise your hand if youre a Microsoft adCenter user? 1...2...3...4...OK, four of you. Well, you four are going to be excited about a whole host of new features and upgrades... ...just announced by the adCenter team. Account Management Updates New features include: • Use Windows Live ID to sign in to adCenter • New home page and alerts • A better way manage your account settings adCenter Desktop (Beta) Updates Changes include: • Manage more keywords and experience faster speeds • Update existing ads in bulk and update bids at the group level • Edit as you browse • Preview imported data • Target customers by city and state Content Ads Updates (U.S. Only) Content Ads leaves beta and provides a way to get your ads on MSFTs publisher/content network. New features added: • More control over where your ads are displayed"exclude as many as 500 web sites • New site performance reporting Campaign Management Updates I saved the best updates for last. • Apply customer targeting and incremental bids for your entire campaign with new campaign-level targeting, and then further refine targeting at the ad group level • Greater control and flexibility for your keyword bids • Last, but no means least, improved keyword tools that look something like this: OK, so I know that more than 4 people love Microsofts adCenter"so let us know what you think of the improvements. Thanks! Comments Tag: Microsoft adCenter Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! - 
About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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