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Google Tinkering With Blog Search 
By: Jordan McCollum 2009-05-18 Googles working on its Blog Search behind the scenes, according to emails from the head of the search quality group in Googles New York office, Jeremy Hylton... ...and Search Engine Lands Matt McGee: " Googles changes are more about what powers Blog Search, not what it looks like. With -Thursday's- update, Hylton says, the whole collection of ranking changes provides a more authoritative set of results. I think its really a great set of bloggers talking about current events. Hylton says theyll continue tweaking the algorithm and interface moving forward to improve the overall user experience. " Some of the changes, however, will be more visible: Google is also subtly updating how it displays the clusters of stories on the homepage. The new design is a bit more streamlined, shifting the blue-boxed images from the left of the clusters (old version) to the right: Additionally, theyre updating how they choose these subjects and particular posts to highlight: "One of the algorithmic changes is aimed at making sure the home page clusters reward the freshest and most authoritative blog content. Within any cluster, Google wants to find the posts that people are talking about the most." We have a lot of ranking signals. Weve been tuning the ranking and clustering algorithms to make better use of those signals. One important changes is that were processing new links much faster, so the post that breaks a story and gets a lot of links is more likely to become the lead story. Have you noticed the changes yet? Comments Tag: Google Blog Search Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! - 
About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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