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Google Announces AdSense Ads With Doubleclick.net... 
By: Navneet Kaushal 2009-05-12 ...Clickthrough for Feeds Update. Google AdSense for Feeds recently announced that its ads will now run using the googleads.g.doubleclick.net clickthough URL... ...instead of the previous pageads.googlesyndication.com. AdSense made this switch last month: This change in the URL where the ads are served from is due to the DoubleClick ad serving cookie that we launched on the Google content network last year. Since this cookie is on the doubleclick.net domain, weve had to update our URLs to point to doubleclick.net, as well as to give you the associated benefits such as frequency capping and improved attribution. However, this is only an infrastructure change " there havent been any changes to the ads themselves. The ads you see are still coming from AdWords advertisers or third-party advertisers, just as they were before, and its not the case that youre now receiving DoubleClick ads instead of Google ads. Google aquired DoubleClick a few years ago, with the aim of having a better access on the display advertising market. The current change is just a step in that direction. According to Steve Olechowski, Product Manager for AdSense for feeds, said changing their ad serving to the doubleclick.net domain, AdSense for Feeds is now allowing advertisers to more easily create campaigns that span all media platform types on the Google Content Network, including sites, feeds, and mobile. Comments Tag: Google AdSense, DoubleClick Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! - 
About the Author: Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. |
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