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Microsoft To Become "More Disruptive In Searrch" 
By: Taylor Pratt 2009-05-08 Someone is finally stepping up to the plate. Ive been longing for Yahoo to care enough to challenge the Google empire, but it looks like Microsofts CEO is the one with the stones to do it. Steve Ballmer, in his speech at Stanford, says that Microsoft is going to have to become more disruptive in search in order to attempt to catch up to Google. Ballmer realizes how big of an underdog Microsoft really is to Google. Microsoft doesnt have the economies of scale or the money that Google that has helped keep them where they are in search. Were not just a No. 2 or 3 player, Ballmer said. The No. 1 player is a lot bigger than us. What advantage does Microsoft have? According to Ballmer, Microsoft has less revenue to protect and can afford to take more risks. And thats exactly what they plan on doing. I think we can all point out what areas Microsoft has failed in their attempts to offer a unique search experience, but what is important is they are learning from those mistakes. Ballmer will have you believe they are doing more than just throwing a bunch of ideas at a wall and seeing what sticks, but it sounds like that is exactly what they plan to do. Well try some new products that are going to be a disaster, he said, pointing to Microsoft Bob as the canonical example from the companys past. It wasnt terrible . . . it flopped miserably, but I am glad we did it. If Ballmer stays true to his word, this should be an exciting year for Microsoft"lets just hope they start getting a few more ideas that stick. (via CNET) Comments Tag: Microsoft Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Taylor Pratt is a Search Marketing Specialist at nFusion, a results focused marketing agency. Taylor is a guest author on Marketing Pilgrim. |
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