SeeWhy eMetrics San Jose 2009

...the worlds first free abandonment tracking service. Users can sign up for the service at http://www.seewhy.com/atfree.

Abandonment Tracker Free is available as a software-as-a-service (SaaS) solution that makes it easy to convert up to 30 percent of website visitors who had previously abandoned their shopping carts, online forms, applications and registrations. With Abandonment Tracker Free, companies can gain back up to 30 percent of lost revenues, making this service one of the highest ROI solutions in the industry.

Abandonment Tracker Free provides a simple and easy way to capture lost sales value, converting those lost clicks into revenue by giving website operators a way to follow up directly with abandoners and convert them into customers. Statistics today demonstrate that only 17 percent of companies follow up on website abandonment at all and only 9 percent within 24 hours. And based on an average, medium-sized ecommerce company with revenues of $200M per annum and a shopping cart abandonment rate of 50%, these sites lose $10 every second to abandonment.

Tracking the Free Web Conversion Revolution

Standing apart from Google Analytics and solutions from Omniture, Coremetrics and WebTrends, Abandonment Tracker Free delivers breakthrough improvements in website conversion. While other web analytics solutions report on aggregate trends to reveal conversion and abandonment problems, Abandonment Tracker Free extends traditional web analytics with personal one-to-one contact. By capturing individuals at critical points, the new service enables web teams to take immediate action to drive conversion rates and revenues.

Setting up Abandonment Tracker Free is fast and easy. In short, Abandonment Tracker Free captures the unique IDs of website abandoners, emailing those IDs to the website operator for use in follow-up, re-marketing campaigns targeted to the individual abandoners. Users sign up on the SeeWhy website, and then copy their unique SeeWhy page tag onto their site, which usually takes less than 20 minutes. Within 24 hours, the Abandonment Tracker Free service is live for that site.

When a visitor lands on a web page in the conversion funnel, an event is sent to SeeWhys secure data center. If the visitor doesnt convert, SeeWhy records the abandonment along with the details, including email address, shopping cart items and amount, and stage in the conversion process at which the visitor abandoned.

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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.