According to Rick DeJarnette, Live Search Webmaster Center team, My goal for this series is to help folks who suddenly find themselves responsible for promoting their organizations website. Ive seen many visitors in the forums who ask basic questions, so I know there is an audience for this line of articles. I personally know many folks in my life outside work (there is such a thing, right?) who manage websites for their businesses but know little-to-nothing of SEM.

Many webmaster believe that the new blog series will help them improve their site's position without touching the factors influencing the algorithm.

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