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Public Data More Usable From Google

By: Frank Reed
2009-04-29

In what is being called just a start, Google has introduced the ability to better search and then actually use public data. The data that being used in this...

...initial run is provided by the US Bureau of Labor Statistics and the US Census Bureaus Population Division. Googles hope is to not only make this data more easily accessible but then be able to use it in a way that can be helpful through comparisons of different data sets.

Two years ago Google purchased Trendalyzer, which is part of this offering. The Google blog states

We have been working on creating a new service that make lots of data instantly available for intuitive, visual exploration. Todays launch is a first step in that direction. We hope people will find this search feature helpful, whether its used in the classroom, the boardroom or around the kitchen table. We also hope that this will pave the way for public data to take a more central role in informed public conversations.

Rather than just take Googles word for how easy this was to do I did a search for Wake County population and the first result on the SERP (search engine result page) was a small line graph. Clicking on that line graph then brought me to an interactive feature that allowed me to compare the growth of Wake County v. that of surrounding counties by simply clicking a box. I could also do this v. any other county in the US. The verdict is that if you need this type of information for any reason this is ridiculously easy to use. The hardest part of the process was resizing the screenshot. Here is the chart that was created.

comparison-4-final

So one limitation is obviously the age or timeliness of the data that Google has indexed to help do these things. Data is often like that though so this is nothing to really be concerned with. You make do with what is available and go from there. Since this is just the first step you have to believe that there is plenty to follow. A quick list of some of the other public data that exists shows where this could go. Google explains

The data were including in this first launch represents just a small fraction of all the interesting public data available on the web. There are statistics for prices of cookies, CO2 emissions, asthma frequency, high school graduation rates, bakers salaries, number of wildfires, and the list goes on.

So it looks like it continues to be more and more of a Google world and we are simply allowed to play in it. Honestly, though, if they werent doing things like this who would have the resources to make this happen with the current state of economic affairs?

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About the Author:
Frank Reed's blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB's to Fortune 500's. Frank provides Internet marketing services through FT Internet Marketing, Inc.

In addition, Frank is a regular contributor to Andy Beal's Marketing Pilgrim and Mike Moran's Biznology blogs.


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