...over year was 8% while there was a slight increase in the March 09 over the February 09 numbers. Google gets about 72% of the searches performed in the US.

Hitwise reports that Googles gains are certainly coming at the expense of their major competitors. Yahoo year over year was down 19% and Live Search was down 17%. Loveem or hateem Google sure is not showing signs of giving up its stranglehold on the search marketing industry. With this kind of data its no wonder that Yahoo is looking to shop its search business and venture into more social media plays.

As was reported a while back at SearchEngineLand one change that is occurring is the increase in multi word searches. As searchers become more savvy over time it stands to reason that their search habits will get more sophisticated. Heres the numbers that bear this out.

By category Google still has a strong influence but it is obvious that the economy is hurting the shopping sector. Sports, online video along with business and finance categories saw the largest percentage increase in Googles share of creating traffic.

This information may start to become almost mundane considering the story is almost the same every month. Google up, the others down. Looks like Google wins again! Imagine the day when some competitor makes real inroads towards knocking Google off its perch. Now that will be news.

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