...its search results with little blue links between the page descriptions and the target URL.

Here is an example:

These blue links highlighted above point directly to internal pages for each site.

Loren Baker from Search Engine Journal has his theory on the change:

My first guess is that this is part of the Google Sitelinks program, and we could see a transition from the bulky Sitelinks results to these links which are more streamlined and pleasing to the end user.

Surely these links also attract user interest in the Google results and sites which do have these internal Google links may have a competitive advantage over other sites listed in Google search, whether or not they are ranked above or below one another.

A reader on Search Engine Roundtable found an even stranger occurrence; the results are even showing numbers next to the links. Here is the example:

Barry from Search Engine Roundtable believes that Sitelinks are normally made up anchor text of the link and the numbers might just reflect that and nothing more.

Well, whatever it is it sure is worthwhile keeping track of. Any improvements to the search results are welcomed especially when they could help you reach your customers even easier.

Is anyone else seeing these new sitelinks? Are they having an effect on your organic traffic numbers? If so let us know. We will keep you all informed of any news we hear directly from Google.

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