...that this really happened over the weekend, but I actually noticed it last week. Here is what one line site links look like:

Im crediting Barry Schwartz of SE Roundtable with coming up with the phrase one way sitelinks. What are they? If you look at the screen capture I show above, you will notice that there are four links right above the green URL in the search results. These are actually the first four Sitelinks that point to additional pages on a website. The one way Sitelinks are actually only the links that show up in the search results at Google. They appear to be taken from the normal

Like Ive mentioned, one line sitelinks are the four links that appear in the search results. Google wont tell us exactly how they generate the extra links and how they go about determining which links to show in the search results. But, they do appear to be taken specifically from Sitelinks and in most cases that Ive seen, one way site links appear to be the first four Sitelinks"if your website is worthy enough to have them.

What does this mean for us? Google is trying to be more helpful for their users, they want to make it easier for us to get to the what were searching for. So, after their extensive testing of one way sitelinks, they appear to have rolled them out across all of the Google search results. This means that website owners should be seeing more traffic to the pages that are listed in the one way Sitelinks section of the search results, not just the actual URL that appears in the search results. This is actually a good thing. I believe that its better to have these one way Sitelinks in the search results when you show up: its an opportunity to have even more of your web pages in the search results rather than have just one page or even two pages (with the indented listing).

We only show sitelinks for results when we think theyll be useful to the user. If the structure of your site doesnt allow our algorithms to find good sitelinks, or we dont think that the sitelinks for your site are relevant for the users query, we wont show them.

Google only shows sitelinks for search results that they think are going to be useful for their users. They talk about the structure of you website, so if you currently dont have Sitelinks for your website, you might take a look at your sites overall site structure.

Remember, if the links that are showing in Sitelinks for you site are not the most desirable links, you can always block the less desirable links by using Google Webmaster Tools. Log in to Google Webmaster Tools and go to the Sitelinks section. Heres some information from Google about how to do that:

To block a sitelink, first ensure that you have verified ownership of the site. Then:

1. On the Webmaster Tools Dashboard, click the site you want.
2. Under Links, click Sitelinks. If we have sitelinks information for your site, well display a list of sitelinks.
3. Click Block next to the sitelink you want to remove. Please let us know why you want to block the sitelink - it will help us improve the way we generate and display sitelinks.

Once youve blocked or unblocked a sitelink, it can take some time for your changes to be visible.

Included links: Search Engine Journal, Search Engine Roundtable

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