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Heres a video interview with Rand Fishkin where he shares the future for SEO in 2009, as discussed at the SES London conference.

The key takeaways from Greg Jarboes interview were:

• 2009 is the year when Social will make its mark. People are already bypassing the key search engines to access relevant information from sites like Yelp, Faircast etc.
• Twitter and Facebook (social recommendation engines) will challenge traditional search engine usage.
• Some technical challenges and improvements for SEO (e.g. canonicalization tags, Google AJAX interface)
• Global economic conditions will see a serious shakeup in the industry - lots of acquisitions/mergers and new entrants.
• and Links are still the best classic SEO technique available for top organic ranking

Video Description: (from youtube post page)

Greg Jarboe, SEO-PR, interviews Rand Fishkin, CEO, SEOMoz, about the future of SEO panel at SES London 2009. Rand says people are using more social elements and direct methods of getting information rather than using the traditional search engines. Programs such as Yelp, OpenTable for local search, and Kayak, Faircast Live for travel search are examples of this recent development. Rand says people today who want to converse or learn more about social media dont use Google but use such applications as Facebook or Twitter. Rand also says that todays economic challenges will cause significant shake-ups in the composition of search marketing firms. Rand foresees more consolidation and acquisition in search for 2009 and also more entrepreneurship. Rand also offers his take on the significance of links.

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