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Yahoo Update: Challenge Google And Facebook

By: Jordan McCollum
2009-03-05

Data portability: its one of those buzzwords that everybody just has to be in on these days. From OpenID to Facebook Connect to Google Friend Connect, there...

...are more and more ways to use a single login and take your information anywhere on the web. And today theres one more: Yahoo Updates through a partnership with JS-Kit.

JS-Kit is described as a distributed social network connecting more than 600,000 sites. Sites on that network using the JS-Kit comment widget are already hooked in to Yahoo Updates, enabling users to publish stories and comments from around the web onto their Yahoo Updates feed. Users will also be able to take their Yahoo ID with them around the web. (Starting to sound a bit familiar?) With glittery new APIs, this is all part of Yahoos Open Strategy (remember that?).

And if youre still a bit unclear as to what exactly all this nebulous data portability stuff is and why its so popular, RWW offers a good explanation:

The vision for all these kinds of systems is that allowing readers to authenticate themselves with a trusted 3rd party makes them more likely to post comments, offers exposure to site owners when comments are syndicated into activity streams on bigger sites and should allow site owners to access verified information about their readers profiles and interests. That last part is still something were waiting for, but that should be part of the value proposition to site owners.

Another pending draw for site owners that Yahoo mentions: as Updates are implemented across Yahoo!, publishers will enjoy referral traffic back to their sites from across the Yahoo! Network.

RWW also points out that Facebook Connect is also available through JS-Kit, so this isnt the coup that it might seem for Yahoo Updates premier. However, with a much larger user base than FB, if Yahoo moves quickly enough it could make great strides in this arena.

What do you think? Are you interested in this kind of information on Yahoo? Will you be using your Yahoo ID to comment in the future?

Included links: Facebook Connect, Google Friend Connect

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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