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Recession Search Engine Spam

By: Taylor Pratt
2009-03-03

A new form of email spam has surfaced, but this time with a recession twist. The email message focuses on the recession, but they are...

...now including search engine links to trick your spam filters. According to MediaPost, the links included in the email dont redirect to the spammers Web site, nor do the links perform a search in search engines using particular keywords in hopes of the spammers domain showing. Instead, the link performs a search for the spammers domain name. Whats worse, many of the sites the spammers lead unsuspecting users to is full of malware. To be honest, Im surprised this hasnt been done before.

The technique allows spammers to include a link in the email constructed from a search engine query. Eliminating the URL in the body of the email message makes it difficult for anti-spam applications to detect. Plus, the link leads the person to the spammers Web site.

Search engine spam was down 1.3% and email spam by 0.06% in February, but it is expected to pick back up as the recession continues.

I would think people would be more aware of email spam by now, but with every chain letter forwarded from my aunts, I lose hope.

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About the Author:
Taylor Pratt is a Search Marketing Specialist at nFusion, a results focused marketing agency. Taylor is a guest author on Marketing Pilgrim.


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