...Google are now allowing all advertisers to change the font face of the text in their ad units.

This move makes sense for Google as they have previously recommended advertisers match the color scheme and layout of ads to their site for the best results. Google are only providing three options for the choice of font (Arial, Times New Roman and Verdana) but this should cover the font style used across a large majority of pages.

To customize the font face across all your AdSense units, visit the 'Ad Display Preferences' page and select a new account-wide font face. Alternatively, if you wish to change the font on only some of your ad blocks, you can change this while editing or creating new ads:



If you've seen increased click-through or revenue from your site since changing the font, let us know in the blog comments below!

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