...managed to do a new partnership with the Air Miles Rewards Program, and will issue Air Miles collectors some reward miles if they will conduct their searches through Yahoo!.

"This is a great opportunity to partner with a loyalty program to offer reward miles to Canadians, and we believe this will help Yahoo! Canada to continue to be a force in the highly competitive search business," said Director of Network Optimization, Gina Cothey, Yahoo! Canada.

Toolbar installation for cash or reward points is not something new! It's just that the practice is now getting common day by day.

"As Canada's leading loyalty program, we are committed to expanding the ways our Collectors can earn reward miles,"; said Chief Marketing Officer, Neil Everett, AIR MILES Reward Program. "This agreement has the potential to re-shape online consumer behaviour through one simple download."

"We are excited to launch the AIR MILES Toolbar, our new, dynamic shopping-enabled toolbar platform,"; said Founder, Matt Adkisson, FreeCause Inc. "This application leverages the value of consumer loyalty to create incremental value for the millions of AIR MILES Collectors across Canada. As industry leaders, we see this technology as the future of online loyalty marketing."

According to the press release, here are the main points of the deal:

• Yahoo! Canada aggressively pursues search engine market share growth through partnership with Canada's premiere loyalty program
• AIR MILES Collectors to earn free reward miles for online searches, in addition to reward miles earned while shopping online
• Software solution innovator FreeCause Inc. targets expansion in Canadian marketplace

Del.icio.us

Digg

Reddit

Furl