Yesterday, Google agreed"shutting down Google Audio Ads and announcing plans to sell the Google Radio Automation software behind it.

Advertisers will continue to be able to use Google Audio Ads until May 31 and broadcasters will be able to publish inventory to Google until that date as well. We will work with partners to make sure that there is as little disruption to their business as possible and will work to find a buyer for the Google Radio Automation businesswe expect that up to 40 people may not be able to find other roles at Google.

As Frank predicted, the potential gold mine could be hidden among the hundreds of internet radio streams, so Google"prospecting pan in hand"is off to explore how it can "best add value for advertisers, broadcasters and listeners in this emerging advertising space."

So, Googles failed at print and now radio. While the company says that the TV advertising business is "growing" does anyone care to bet whether this service will still be around come 2010?

Included links: Marketing Pilgrim Frank Reed

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