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Radio Ads Shut Down By Google

By: Navneet Kaushal
2009-02-13

Google recently announced that they are planning to shut down their Google Audio Ads and Google Radio Automation! This is what...

...Googles Susan Wojcicki has to say on their Taditional Media Blog:

In 2006, we launched Google Audio Ads and Google Radio Automation to create a new revenue stream for broadcast radio, produce more relevant advertising for listeners and streamline the buying and selling of radio ads. While weve devoted substantial resources to developing these products and learned a lot along the way, we havent had the impact we hoped for.

Advertisers can continue using Google Audio Ads until May 31st.

Advertisers will continue to be able to use Google Audio Ads until May 31 and broadcasters will be able to publish inventory to Google until that date as well. We will work with partners to make sure that there is as little disruption to their business as possible and will work to find a buyer for the Google Radio Automation business.

Also the Google Radio Automation software will be sold and the search engine will rather focus on creating a service that delivers ads for online streaming audio.

We regret the impact these plans will have on the Googlers working on these projects. We hope to find other roles for the majority of the people concerned and will work to make that happen over the next couple of months.

Here are some of the recent closures and changes by Google:

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About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.

Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.


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