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How-to Video: Google Analytics Dashboard
By: Rich Brooks 2009-02-02 Google Analytics is a powerful tool for analyzing how visitors find your site and their behavior once they get there. Based on that information... ...you can continue to improve your Web site and your marketing campaigns. Once you login you are greeted with the dashboard: a quick overview of some of the more important reports Google Analytics provides. Although the default report shows you a month's activity, you can change the length of time or even measure your previous month's activity against the same time the previous year. You can also move the dashboard reports around to suit your needs, add new reports, and remove ones that aren't of importance to your business. In this video on the Google Analytics dashboard I'll show you how to make those changes to get the most out of your analytics report. Related resources on Google Analytics:
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About the Author: Rich Brooks is president of flyte new media, a Web site design and Internet marketing company in Portland, Maine. Flyte works with small businesses to build professional Web sites that often include e-commerce, Flash and content management systems. They promote their clients' sites through search engine optimization, e-mail marketing, business blogs and podcasts, and viral marketing. |
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