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Google's .edu Domain Love: Department Of Economics... 
By: Aaron Wall 2009-01-28 ...Does NOT equal Mortgage, or Does It? Some recent Google shifts have caused a lot of .edu websites to rank for competitive keywords like mortgage and credit card. Here is a screenshot of the top 100 search results for "mortgage" with 57 .edu results and 15 .gov results. And here is a similar credit card screenshot. Note that few of these pages have any relevant on-page content. Is this a case of Google-bombing? Or did Google dial up the .edu bonus too far? Does Google want to return all the irrelevant pages? Or does it not matter if they are deep enough in the result set? Will having mystery meat results on pages 2 through 100 hurt Google's brand? Or does everyone just click on the first page? 
We discussed this a bit more in the forums: new Google results Comments Tag: Google.edu Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites. |
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