Furthermore, you can levarage that understanding to make the most popular items more prominent within your site thereby making it easier for your visitors to locate.

The Google Analytics team has just released another great video, this team featuring insight on how to leverage the site search reports in order to improve content discovery and landing pages.



We also recommend this great article by Avinash Kaushik titled: Five Questions To Ask of Your Site Search Data, which addresses the following questions:

1. How frequently do visitors use my search box and what are they looking for?
2. Where do searches begin and end?
3. Are visitors satisfied with what they find?
4. How do different groups of visitors search my site?
5. What business outcomes result from visitors searching my site?

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