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Google Is Cutting More Than Just Jobs

By: Jordan McCollum
2009-01-16

Those 100 recruiters arent the only ones getting the axe at Google. Just two months after killing off Lively, the search giant is shuttering or...

...abandoning several more peripheral projects.

The Google Code Blog reports on the products that are shutting down:

  • Mobile social network Dodgeball.com, designed to let users share their locations via text message, will be discontinued in the next couple months. Google Blogoscoped notes that The original founders of this Google-acquired company already left a while ago in frustration due to Google allegedly not evolving their product.
  • The Mashup Editor wont ever leave its limited private beta. Its being shuttered in favor the App Engine, with the final transition in six months

Google Videos uploading is also being discontinued in favor of YouTube and converting Google Video in a meta search engine for video. Google Catalog, a collection of scanned catalogs, most likely in favor of Google Book Search and their magazines.

Also, Google is stopping active development on Google Notebook, so no more new features or new users on that service, though existing users are welcome to continue using it. Again, other Google products (Google Docs and SearchWiki) can replace a lot of the products uses.

CNET notes these changes, taken with the recruiter layoffs, contractor layoffs, and data center rollbacks, are a sign that Google is growing up and preparing for the economic situation.

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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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