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Is Carol Bartz The Right Choice?
By: Jordan McCollum 2009-01-15 I doubt that anyone (aside from maybe Sue Decker, the Yahoo President who announced her resignation in the official announcement of the new CEO)... ...envies Yahoos new CEO, Carol Bartz. Its going to take more than just business acumen to turn around the companys failing fortunes"but does Bartz have what it takes? Popular opinion is divided so far. Henry Blodget is pretty excited about her take-charge attitude and her track record of turning a failing company around.
John Paczkowski of All Things Digital calls Bartz The ALL CAPS CEO (as opposed to Jerry Yang, the ceo), but notes that some feel she doesnt have enough experience with consumers or advertising. Reuters says she lacks Web and deal-making experience.
Reuters appears to look at her appointment as a sign that Yahoo will not be selling to Microsoft, instead opting to try to turn the company around on its own (and there seems to be some implication that this is a bad thing). Now, none of us can predict the future, but from what we know about Carol Bartz, what do you think the new CEO means for Yahoos future? CommentsTag: Yahoo, CEO, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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