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Google Kills Products
By: Philipp Lenssen 2009-01-15 Just recently, Googles 3D world Lively was shut down. Now Google announced theyre canceling a couple of other products or product features. These are:
(Google-acquired activity streamer Jaiku, on the other hand, will be migrated. Google says they are in the process of porting Jaiku over to Google App Engine. After the migration is complete, we will release the new open source Jaiku Engine project on Google Code under the Apache License. While Google will no longer actively develop the Jaiku codebase, the service itself will live on.) Google is acting quick and getting leaner during the recession, and sometimes thats good to focus on whats important. Not doing so, you risk trembling over your own weight, and especially deserted products like Google Catalog wont be missed by many. On the other hand, some of the users of the now canceled products, like the Mashup Editor, may begin to miss their tools, and trust Google less when it comes to future choices of where to put their content. Reto Meier in the comments writes:
If all these are signs of a less experimental, more consolidated Google*, then there may be another side effect: potential employees may be less willing to apply for a job. For one thing, a rather free-roaming environment is an attractive job feature for developers. Also, if you were a genius programmer in the mood to create a new product with uncertain future and user base " a product which you believe might take a lot of fighting for it to evolve into something great " would you apply at Google, a company that killed of their exploration of a social 3D world after just little over 5 months? Or would you rather start-up your own little company... including the potential to get acquired by a bigger company, like Google, later on? -Thanks James!- *Also see BBC, who talked to Googles Matt Cutts. Matt insisted that the early spirit of freedom and experimentation was still there in the culture. But when I pressed him on whether even Google could afford that luxury in harder times, he admitted that people like him now had perhaps to be a little more focussed on the bottom line. But he said the one day in five spent on personal projects was not being discarded. I wonder if Matts perspective, being as BBC puts it a greybeard in the company (hes there since 2000), is representative for the situation at large? CommentsTag: Google, Products, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - About the Author: Philipp Lenssen from Germany, author of Google Apps Hacks, shares his views & news on the search industry in the daily Google Blogoscoped. |
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