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Yahoo Is Looking Towards Internet TV 
By: Taylor Pratt 2009-01-13 Yahoo is finally doing what so many of us have been begging them to do: something Google hasnt already done. According to BusinessWeek, Yahoo is working with Intel... ... and television makers to bring TV widgets to home viewing. Yahoo made the announcement last week at the Consumer Electronics Show in Las Vegas. Yahoo and Intel announced a range of televisions and related products that would be loaded with the software, in addition to hardware partners and TV-friendly sites. So what type of widgets can you expect? Have you ever found yourself sitting in front of your TV, your laptop on your lap as you attempt to watch LOST while answering emails and twittering about the latest twist? Imagine the ease of doing all of those things right at your TV. Yahoo anticipates the TV widgets will go live later this year, complete with about 20 different widgets. Outside developers, including Twitter, the New York Times and MySpace, will be featuring widgets, in addition to the standard Yahoo applications (i.e. weather and stock tracking). Yahoo says that widgets will not be limited to the big brands, and invites any content creators to develop their own widgets. What can marketers do in anticipation of this release? John Ellett of nFusion offers this advice on his blog, Marketing Has Changed:
Do you think Internet TV will finally take off? How long do you think it will take Google and MSN to release their own Internet TV platforms? Comments About the Author: Taylor Pratt is a Search Marketing Specialist at nFusion, a results focused marketing agency. Taylor is a guest author on Marketing Pilgrim. |
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