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Google AdWords Testing Budgeting
By: Matthew Elshaw 2009-01-12 Google have been offering selected clients a new AdWords budgeting option called "Timeframe". This allows advertisers to choose a monthly budgeting... ...option which allocates budgets across a calendar month according to traffic demands. The monthly budgeting option has only been made available to selected advertisers during a beta testing period. With a monthly budget, we'll adjust your budget automatically each day to meet traffic demand while still respecting your budget for the calendar month. For example, if your ads often receive less traffic on non-business days during a month, we'll apply your unused budget to remaining business days to take traffic fluctuations into account.I think this option will be welcomed by most advertisers as it should help to deliver more traffic to their sites. I have a feeling that most advertisers would work out their daily budget from a monthly perspective anyway, so this option makes sense to me. If you've seen this on your AdWords account, let us know what you think!Comments Tag: Google, AdWords, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - About the Author: Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. |
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