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Google Product Search 
By: Rene LeMerle 2009-01-06 One of the few arenas that Google hasn't dominated over the last few years has been product search. You'd almost be forgiven for not realizing... ... it had a comparison shopping service. "We have made a number of changes to improve both the relevance and the quality of products that are displayed, to reduce erroneous entries and display popular products (making the site) easier for consumers to understand and more useful," said Jerry Dishler, Project Manager for Google Product Search.In my opinion, the two primary reasons for the drastic improvement are integration and economic conditions. Firstly, Google has done a great job of integrating all their search offerings into the core web search (i.e. Universal search). By effectively listing product search results directly into core web listings, it was inevitable that once they got the formula right - traffic would soar. Secondly, the current financial situation has more and more shoppers seeking bargains - which promotes more comparison shopping. Given Google's dominance of search in general, it would have been the default place to start of shoppers looking to compare prices. While this all bodes well for Google, what does it mean for retailers looking for new marketing opportunities? First and foremost, being included in the comparison shopping results is pivotal. This is achieved by regularly submitting a data feed of your products to Google. The other way to leverage the increased traffic to Google product search is by advertising on relevant searches via AdWords. It's the perfect opportunity to get your products and brand in front of motivated buyers. I'm surprised it's taken this long for Google to gain ground in the comparison shopping stakes, and I wouldn't be surprised to see Google take the lead in 2009.Comments Tag: Google, Product, SEO Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
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