...by a huge margin and at times there have been increase also.

The change, anyways, has left a lot of web publishers and bloggers discussing their changes in PageRank on this New Year's Eve! We have also observed PageRank change for a number of our clients.

But at the same, it is the fact that the PageRank which is shown on the Google Toolbar is not enough to judge as to how Google ranks your site. A lot of other factors are involved.

Matt Cutts confirmed it on Twitter that it was indeed a Google update. He also followed it up on his blog, "In case you didnt see where I confirmed it on Twitter, Google recently did a toolbar PageRank update. Its pretty much done now. If you want more info, Ive answered questions about PageRank and the Google Toolbar in the past."

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