Some New Years Predictions
By: Richard Hearne
2009-01-05 There are quite a few others are making 2009 predictions. Ive never been big on that, but I have a few thoughts on what might happen to SEO/SEM in 2009:
- Google ignores all the low-hanging fruit, and easy-to-get links are rendered useless
- Directories et. al. (low-hanging-fruit) hear final death knell
- Content REALLY becomes King, as valuable links will only point at valuable content
- Google goes on to dominate even more of the search space
- Personalised search still doesnt gain traction
- SERP ranking shuffles dynaically between searches - chasing ranking becomes even more futile
- Social Media - links gained from social media users become more powerful as the low-hanging-fruit crap gets filtered out
- The people who really get this social stuff glances here will be in even more demand
- Good creative folk - copy writers etc. - will see an increase in demand when the penny drops
- More small businesses turn to SEO as chronic costs of PPC sets in
- More businesses of all sizes get burnt by SEOs, you know the ones who havent got a clue, but promise you the Earth for a few hundred
- SEO goes into mortal decline as search engines (all called Google) make it more and more difficult to game the results
- The survivors online will have a deep understanding of multi-channel marketing, and beating customer expectations at every turn - its all about the marketing mix
- Irish businesses, especially in lead-gen, turn more and more to conversion optimisation and testing
- An Irish web agency starts offering testing as a core product/service (and not like every web designer now offers SEO)
- One or more Irish web startups will come up with something that gains serious traction in 09
- RedCardinal.ie releases some interesting tools -unfair insider knowledge ;)-
- RedCardinal.ie turns off the server for good -more unfair insider knowledge...-
2008 Was a Weird Year2008 was a weird year - Ive seen/learnt more than in any previous year, yet Ive not been blogging much about it. I could probably write as book about what Ive observed/done in 2008 - some really fantastic things. And Ive been speaking to a few people about that point recently. So my New Years resolution is to try blogging a lot more in 2009. At least until I flip the switch that is :O Comments
Tag: Google, SEM, SEO
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the Author:
Richard Hearne is the founder of Red Cardinal, a dedicated search marketing consultancy. A frequent contributor to Google's Webmaster Group, Richard regularly advises clients on Internet marketing strategy and Search Engine optimisation campaigns. Richard's thoughts and research can be found on his search marketing blog.
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