...text within Jump to BUYING PROPERTY is likely taken from the page itself and pointing to http:// ...tripod.com/monorules.htm#buyingproperty. This could allow users to more directly reach relevant content (though it might require some rethinking for those webmasters who would like to place visible ads in positions that would now be skipped over). I cant reproduce this experiment so I suppose as usual it may only be showing to a portion of searchers and searches.

Del.icio.us

Digg

Reddit

Furl