...search suggestion results before searchers see the organic search results

The combination of those 2 means that if Google gains significant browser share SEOs will need to optimize for search suggest.

Chrome recently came out of beta, so Google can begin buying marketshare from OEMs. With the product only a few months removed from its announcement they are adding advertising to it, as highlighted by Danny Sullivan:

If Google can buy significant browser marketshare then such ad positions might add a lot of curiosity clicks for the top ranked advertiser, lower the ROI for the top advertiser.

If this gains traction most brand advertisers should not bid on their brand (unless perhaps they do so using an embedded match - which allows them to block advertising on the exact match but show up for other brand searches). Bidding on your brand's exact match and appearing in such ad positions for brand related search queries would be paying Google for adding zero value to the process.

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