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New Google Tests! Better Listings And PageLinks 
By: Rene LeMerle 2008-12-15 The team down at Google are at it again. A new round of tests and tweaks to the SERPs has surfaced. Last week, several key blogs reported this latest batch... ...of Google tests which include PageLinks (a term coined by Danny Sullivan) and Enhanced listings  Enhanced Listings: For sites that offer users the ability to review products and services, Google is now extracting these reviews and other data and displaying it in the SERPs. Sites such as Yelp, CNET and Download.com simply have to label listing information in a certain format and Google will display it in the search results (see below).  Given the importance that users put on customer reviews in their decision process (see Matthew Elshaw's post this week), this will add more even more trust to Search results. If you're a business owner, it's even more reason to encourage your 'happy' customers to rave about you online. I'd be keen to see both tests become permanent additions to Google's search results, as they offer improved experiences for users and businesses/content providers. What do you think? Would these improvements enhance your search experience? Comments Tag: Google, PageLinks, SEO Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
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