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Despite Economic Downturn, Search Advertising Rises In Q4
By: Rene LeMerle 2008-12-11 Despite economic gloom, a report has been released which shows that Search is defying predictions. Search advertiser numbers are surging in Q4 2008. AdGooroo, a provider of competitive intelligence keyword research and suggestion tools, has released its Mid Quarter Search Engine Update Q408 which reports First page advertising activity on all three search engines was up sharply during the first two months of Q4:
The growth across the search engines is remarkable given the current economic climate. Google has increased its advertiser count by almost 55%, which goes well beyond any seasonality. According to the report, Microsoft has also increased its share of the search advertising market in Q4, holding 15.8% (up from 11.8% in Q3). This brings it much closer to second placed rival Yahoo! which now holds only 22.1%.
For full details and charts, you can download a 4-page version of the report from the AdGooroo website. CommentsTag: Google, Advertising, SEO Add to Del.icio.us | Digg | Reddit | Furl Have a bookmark! - About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
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